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Tailored Automotive Marketing

Bill Dickason Consulting
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About Bill Dickason

As an automotive dealer with over 25 years of marketing experience, Bill Dickason is an expert in automotive advertising. Starting as a car salesman, he quickly rose to become a dealership owner and eventually the top dealer in the country for his respective brand. He has managed over $200 million in advertising spend across various media platforms, including TV, radio, print, and digital.

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Bill’s unique perspective as both a dealer operator and marketing expert allows him to understand how different markets and products affect business. Through Bill Dickason Consulting, he shares his knowledge with radio and TV stations like Tegna, Lieberman, and Spectrum to help them understand how to sell to the automotive industry and increase their advertising revenue.

He has marketed across Dallas, Austin, and other markets in East Texas. He is passionate about teaching and helping others and offers consulting packages that include in-market training, monthly Zoom calls, and ongoing support. Let his real-world experience and proven strategies help your team excel in the competitive automotive advertising market.

Years of Marketing Experience

Million Managed

Drive Media Excellence

Comprehensive Consulting Package

Our consulting package is designed to fit your needs. It requires a one-year commitment and customized coaching, whether you’re looking for a short-term boost or a long-term partnership.

In-Market Training

Bill will visit your market three times a year for training and in-person sales calls. Equip your AE’s and LSMs with a thorough understanding of industry terminology and concepts, helping them confidently communicate with automotive dealers.

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Customized Coaching

Stay updated on the market with monthly virtual meetings. Get group and individual sessions to enhance your sales team’s effectiveness and confidence.

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Skills You Will Learn

  • How to get to the decision maker.
  • What questions to ask?
  • How to Prospect?
  • The current state of the industry.
  • How often do you visit the dealer?
  • What information to bring?
  • Estimating the dealer’s monthly budget.
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TESTIMONIALS

What People Are Saying

Bill’s expertise transformed our dealership’s marketing strategy! His hands-on approach and deep industry knowledge gave our team the confidence to engage decision-makers and close more deals. The in-market training was a game-changer for our sales team

Mark R., General Manager

Bill’s guidance was exactly what our dealership needed. His step-by-step approach to prospecting and budgeting helped us break through barriers we didn’t even realize were holding us back. Thanks to his coaching, we’ve seen a significant increase in leads and conversions!

Jason P., Sales Manager

I’ve worked with many consultants, but Bill stands out. His customized coaching and real-world experience helped us refine our advertising spend and maximize ROI. The monthly virtual meetings kept us ahead of industry trends and competitors!

Sarah L., Marketing Director

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