About us
Why Choose Us
Discover why Bill Dickason Consulting is your trusted partner in automotive advertising.
Bill Dickason Consulting »
Expertise in Automotive Advertising
With over $200 million in managed marketing spend, Bill Dickason offers unparalleled automotive industry knowledge and insights, understanding what works across various markets.
Real-World Experience
Bill’s experience as a current automotive dealer and former dealership owner provides hands-on expertise in buying, creating, and managing effective marketing campaigns. As a General Manager, Bill has controlled millions of dollars in traditional and digital media marketing advertising.
Proven Track Record
Bill has collaborated with top media companies like Tegna, Lieberman, and Spectrum, transforming sales teams and equipping them with the confidence to excel in automotive advertising.
Comprehensive Training
Bill offers custom consulting packages, from one-day training to 12-month commitments, with customized group and individual coaching to enhance your sales team’s automotive business knowledge.
Ongoing Support
The package includes regular monthly Zoom calls, which ensure your team learns the latest market trends and strategies, maintains momentum, and addresses challenges promptly.
Customized Approach
Bill’s consulting services help you understand the auto industry, teaching your team the essential terminology and current trends. He also provides effective sales strategies, including how to approach decision-makers, ask the right questions, and estimate dealer budgets.